Why Kaiya London

I lost count of how many "gold" necklaces turned my neck green. I wasn't even angry anymore, just bored of being sold the same lie in different packaging.

I didn't start Kaiya London because I spotted a gap in the market. I started it because I was the gap. I wanted gold jewellery I could put on in the morning and forget about. Shower in it, sleep in it, work out in it. Pieces that looked good every day without costing a fortune or falling apart the second they met real life.

So I went to the factories. I tested coatings, compared alloys, rejected anything that didn't survive a month of daily wear with no removal and no babying.

What survived became Kaiya.

What actually makes this different

Every piece is finished in PVD gold, the same vacuum sealed coating used on luxury watches and medical implants. Traditional plating sits on the surface and flakes off. PVD bonds at a molecular level. It doesn't chip, fade, or care if you swim in it.

The base is medical grade titanium steel, the same material used in surgical instruments and body safe implants. If your skin reacts to everything, this won't.

What we believe

Jewellery should fit into your life, not around it. If it can't keep up with your actual day, it doesn't belong in your jewellery box.

Good everyday gold shouldn't cost hundreds. We cut out the middlemen, the retail markup, and the influencer fees and pass that straight to you.

Every promise should be backed up. That's why every piece comes with our Lifetime Life Proof Guarantee. If it tarnishes, discolours, or causes a reaction, we replace it. No receipt. No time limit. No fine print.

Kaiya London makes waterproof, tarnish-proof, hypoallergenic gold jewellery you put on once and never take off. We don't make promises we can't keep.

— Ellie, Founder