The Life-Proof Promise
Your jewellery should survive your life. Ours does.
We don't make jewellery you have to think about. No taking it off before the shower. No worrying at the gym. No stuffing it in your pocket at the beach. You put it on, and you forget about it. That's the promise.
What Life-Proof Actually Means
Waterproof. Shower, swim, sweat — it doesn't matter. Your pieces stay exactly as they are.
Tarnish-proof. No green skin. No fading. No dull patches after a few weeks. Every piece looks the same on day 300 as it did on day one.
Hypoallergenic. If your skin reacts to everything, this won't. Our base is medical-grade titanium steel — the same material used in surgical implants. It's completely bio-compatible.
The Technology Behind It
Every Kaiya London piece is finished in PVD gold — Physical Vapour Deposition. It's the same vacuum-sealed coating used on luxury watches and medical instruments.
Traditional gold plating sits on the surface like paint. It chips, flakes, and wears through. PVD is different. The gold is bonded at a molecular level, creating a layer that's harder than the metal beneath it. It doesn't peel. It doesn't fade. It doesn't care what you throw at it.
Backed by a Lifetime Guarantee
We're so confident in our pieces that every single one comes with our Lifetime Life-Proof Guarantee. If your jewellery tarnishes, discolours, or causes a skin reaction — at any point, ever — we replace it. No receipt needed. No time limit. No fine print.
We don't make that promise because it sounds good. We make it because we've tested every piece ourselves — worn them daily, showered in them, worked out in them — and they hold up. Every time.
Real Gold. Real Life. No Compromise.
Most jewellery brands ask you to choose: affordable or durable. We cut out the middlemen, the retail markup, and the influencer fees so you don't have to. Kaiya London is everyday gold that actually lasts — at a price that makes sense.